Slide Image

Stand for More Than Style.

The Hoop Conscious hoodie isn’t just worn—it’s lived.

Shop Now Learn More
Slide Image

Not Just Worn. Felt.

Every thread speaks. Every design declares. Hoop Conscious is apparel with awareness

Shop Now Learn More

SELF CONFIDENCE

Shop Men Shop Women

T-SHIRTS

Shop Men Shop Women

SELF CONFIDENCE

Shop Men Shop Women

T-SHIRTS

Shop Men Shop Women

Featured Collection

Wear the Movement

Bold style meets conscious identity from the court to the culture.

Shop the Drop

Best Sellers

This Is Bigger Than Basketball

From the hardwood to the streets, Hoop Conscious is a mindset.
I’m Energy. You’re Energy. We Move Different.

Shop Collection

Locked In. Always.

Hoop Conscious is more than clothing — it’s the mindset of staying focused, on the court and off. For hoopers who play hard, live bold, and rep the game with pride.

Shop Now

T-Shirt Collection

View all

What our Customers Say!

★★★★★
The ‘I’m Energy’ sweatshirt is literally my new personality. It’s so soft but makes such a bold statement. I’ve already...
Aaliyah M
★★★★★
The Hoop Conscious drop feels like something straight from a pro player’s locker. Clean design, real meaning behind the brand....
Marcus R
★★★★★
“I love how empowering the messaging is. ‘I’m Energy’ just hits different — especially for women who love the game...
Tasha B
Tasha B
★★★★★
Great quality and super comfortable. Wasn’t sure what to expect but now I’m waiting on the next release. This brand...
Devin C
★★★★★
As a hooper and coach, I vibe with the whole movement. Finally, something that speaks to who we are beyond...
Serena K